Color is essential to the human experience. It stirs emotion, creates ambience and reflects a mood. The evocative nature of color explains why designers use it for visual expression; why photographers capture it to tell a story; why movie producers use it to induce emotion in special effects and animation; and why chemists mix it to give life to new cars, clothing, housewares and other products. In order for these professionals to do their work, they need technology: hardware, software, standards and services to precisely specify, measure, mix, match and communicate color. This has been X-Rite’s mission since 1958.

Having acquired world-renowned color experts GretagMacbeth and Pantone, X-Rite has grown to become the global leader in color science, technology and standards. The merging of the strongest talent pools in the industry is driving innovation, standards development and further diversifying the company’s business. Today, with employees in over 100 countries, X-Rite manufactures, markets and supports innovative color solutions that enable its customers to experience color consistency across the entire digital supply chain – across globally diverse processes, locations and devices – providing the tools to achieve unparalleled results and truly own color.